About IDUA Initiative
Building a Safer Digital India
The Internet and Digital Users Association (IDUA) is a nationwide movement dedicated to raising awareness, promoting digital responsibility, and safeguarding every Indian against the growing threats of cybercrime.
A strategic initiative under the SESR Foundation, IDUA serves as a vital platform that connects students, parents, digital consumers, educators, and policy influencers to foster a culture of cyber safety, digital literacy, and informed internet usage.
As India rapidly embraces the digital age, IDUA stands as a watchdog, educator, and community-builder committed to protecting people from scams, misinformation, identity theft, and digital exploitation.
Digital Growth ≠ Digital Safety
While digital adoption has been explosive due to smartphones, UPI, and social media, awareness hasn’t kept pace with access. The digital divide in India isn’t just about connectivity, it’s about literacy, behavior, and awareness.
Why IDUA?
A Wake-Up Call for Digital India
Startling Facts:
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India recorded over 13 lakh cybercrime complaints in 2023 alone (Ministry of Home Affairs).
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95% of victims of UPI frauds admitted they didn’t understand safe digital banking practices.
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Children and teenagers face increasing risks from social media scams, cyberbullying, and identity theft.
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Senior citizens and first-time users are frequently targeted in fake investment, job, and KYC scams.
A Step Beyond Awareness
What Makes IDUA a Game Changer
IDUA is not just an awareness campaign, it is a nationwide association, giving voice to the real challenges faced by common internet users. We serve as a bridge between the public, institutions, and policymakers, helping to shape a safer digital environment.
2. Ground-Level Awareness with Real Impact
We conduct interactive workshops, cyber safety drives, quiz challenges, and awareness programs across schools, colleges, housing societies, and workspaces—both urban and rural.
From Gen Z students and digital-first parents to senior citizens, small business owners, and frequent online consumers, IDUA tailors its content and campaigns for every audience.
4. Collaborations with Experts
We collaborate with cybersecurity experts, digital psychologists, law enforcement agencies, and educators to provide fact-based, behaviorally designed digital education.
What We Do
IDUA is designed to scale with India's digital growth, ensuring that every new user joins the internet with knowledge, confidence, and protection.
Recognizing phishing, OTP frauds, fake websites, QR code traps
Real-life case studies to educate and alert communities
Reporting channels and redressal mechanisms
Password hygiene, data privacy, browser safety
Two-factor authentication, app permissions, device security
Handling cyberbullying, fake profiles, and identity theft
Safe posting habits, blocking/reporting abuse
Screen-time balance, digital detox, impact on youth behavior
Handling online peer pressure and overexposure
Screen-time balance, digital detox, impact on youth behavior
Handling online peer pressure and overexposure
Tools and tips for safe internet use at home
How to talk to children about digital safety and consent
Be an Aware Digital Citizen
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